Training courses in Club Bayer are one of the main pillars that provide value to users. The eLearning functionalities for pharmaceutical profiles are one of the competitive advantages for users.
As many as your needs, as we try to work with a flexible framework. Some localization are contents you want to localize from current existing assets, from new contents you may need to create from scratch or from exiting market contents you want to adapt to the current formats. To do so, they have created a template that you can fill in with your needs as a brief.
The full Toolkit of Trainings for Club Bayer exists and is constantly updated in the My Trainings page. This toolkit is growing every day with new contents, new categories, and new formats that you can include in your plan.
To create your wishlist, the Trainings Wishlist Briefing has been created. You can fill in with your needs as a first brief or if you have new needs for training contents. You have to send it to Anna Casals and Fahlon Cárdenas from the KingEclient team.
The trainings have to come with a series of information that with KingEclient we will be filling together in the template of the trainings. In this document you will see that title, description, image, quiz questions and answers and other information is needed so that the CMS team can carry out with the upload of the content.
This is the assignation of points -which are equal to euros- into each action of the user. These points will afterwards be redeemed by products in the catalogue, so it is a direct incentivization with products to users. This implies the full plan of the country to allocate the total budget of the incentivization. In Spain, we are only able to incentivize with points to from contents and actions only related to Food complements, cosmetics, and medical devices.
To do so we need:
To develop this points program in Spain we developed a Business Case which can serve you as a template. You can find this in the document Business Case Incentive Program in Teams. Now, this is a bit outdated with the current implementation, but it serves as the first approach for the countries.
This is the soft incentivization of actions of the user. This is a recognition of expertise that we give to users for performing and consuming contents in the site. You can find more information of My Medals in the global site. Users can download a recognition diploma for each category of expertise.
To design this Medals program, we need the specification of:
The idea of this is to think on a logic that does not get the user to achieve the top medal in the first month of performance in Club Bayer, but to think in a long term Medals plan to keep the recognition program ongoing. If in one year they can achieve the Top medal, we can grow by adding more Medals (setting a 5th or 6th medal, following the example).
For all the trainings & challenges that want to be created, the content team needs some information that is compulsory for the creation of those. Most of the things are content-related and you will be specifying it with the trainings content localization team, but some are regarding the incentivization:
To do so, you can start building the template of the trainings to fill in all information required per each. Please ensure that this is aligned with Legal and Regulatory in Bayer so that we do not encounter any inconvenience and we anticipate if any changes are required. Also, some countries support themselves with the Sales Operations teams to have the commercial background and expertise.
GTM materials we have created for the Spanish Launch can be localized for each country. These can be found in the Teams folder and include:
The next step should be selecting which materials would you be interested in, see if any changes are required, and translate them together with the Web content.
The launch in Spain was escalated and taken over in phases:
A full Customer Service support was installed consisting in: